How can the most potentially powerful marketing method ever created be the most confusing, frustrating and poorly performing time waster in the history of marketing?
It doesn’t matter if you are making friends on Facebook, connecting on LinkedIn or tweeting with POTUS, you probably wonder why you should spend a minute of your marketing time on social media. You are not alone in asking that question.
Here’s the bad news – social media matters.
Here’s the worse news – if you are going to matter, you need to get in the social media game.
The good news is most financial services professionals will continue to flop around on social media with no clue how to make it worth their time. You don’t have much to worry about from your competition.
But you are going to have to work to win with social media.
You’ll need to build a following. You’ll need to be consistent. Most importantly, you need to attract people to you by making your posts all about them, not all about you.
When you work with us at USA-LTC, we’ll make sure you have the right content to build your social media presence. You’ll just have to consistently use it!