As the valet rolls your ride up to the curb, you catch a glimpse of yourself in the mirror and smile. You discreetly pass a few bills from your palm to theirs and fasten your seat belt for the short ride home.
As your hand crosses your bulging pocket, you reach in and pull out the stack of business cards you’ve collected at tonight’s networking event.
It’s just how you roll, you’re a connector.
You’ve met a lot of potential prospects and as you flip through you start prioritizing who you’ll pursue first and who’s card you’ll lose.
The next morning, you grab that first cup of joe and get to work on your follow-up routine. You want the people you’ve met to know how much you enjoyed meeting them and how eager you are to learn more about them.
Before you send each email, you visit each person’s website to learn more about them. Most tell you very little, they are just the typical blah-blah-blah. Some are so bad you re-prioritize your stack of cards and move those prospects further down your list.
But one site grabs you. It pulls you in. It engages you. You want to learn more. It offers resources that interest you. That person moves to the top of your list, because their website was all about you, not all about them.
Meanwhile, across town …
Someone has started their follow-up routine too. They shower after returning from their hot yoga class, brew a pot of zen tea and sit quietly with last night’s collection of cards.
They don’t have as many cards as you, but they easily recall each person they talked with last night and what they learned about them.
As they pull your card from the deck, they laugh out loud remembering your networking schtick. But as your website fills their browser, their interest wanes and they move your card from top to bottom.
Your second first impression
You did it all right. You were at the right event, met the right people, made a great first impression.
But then your website gave you a second chance to make a first impression … and you fell flat on your web face.
This is the age we live in. No matter how good you are, you are going to be judged by your website.
- Dull, boring and all about you and what you sell – you lose!
- Inviting, interesting and all about your prospects – you win!
How many opportunities is your website costing you? Isn’t even one lost opportunity too many?
Let’s start working together to make your first impression one that lasts for your prospects.